Top five reasons to support small business

The countdown has begun for South Africa’s biggest small business day of the year, Small Business Friday on 02 September.
But why is it so important for the nation to get behind small business?

Here are our top five reasons to support small business:

1. Convenience
Small businesses are local and often just around the corner which means that supporting them will save you both time and the energy needed to commute to larger centres.

2. They offer that personal touch
Enjoy great service from someone that really appreciates your business. When you frequently visit a small business you build a relationship with the employees and owner. It is a great feeling to be known and remembered by the person from whom you make purchases frequently. They can offer special advice, help you when you’re in a ‘fix’ and connect you to other locals you may otherwise never have met.

3. They offer unique products/services
Small Businesses add personality and spice to your local community. In a world filled with an ever increasing amount of franchises, where every mall looks the same, small businesses give a community a special flair and often offer distinctive products and services you can’t get anywhere else. The nature of a small business often also allows them to cater to your specific needs with customised solutions.

4. Your purchase has a positive impact on the business owner, the employees, their families, the community and South Africa
When you support a small business you are not helping a CEO buy a third holiday home. You are helping a little girl get dance lessons, a little boy get his team jersey, a mom or dad put food on the table, a family pay a bond, or a student pay for university fees.

5. You’ll be making a positive impact on the economy and assisting in alleviating unemployment
One in four people in South Africa are unemployed. What happens when we all elevate our support and shop at our local small businesses? A higher percentage of small businesses will survive and grow, their infrastructure will expand, they will employ more local people – alleviating unemployment, driving job creation and making a real contribution to the economy.

Support ‪#‎SmallBizFriday and help us to mobilise all those around us to join in and build the frenzy. Help us mobilise the nation to make a difference to your community by choosing small business!


Proudly brought to you by the National Small Business Chamber (NSBC) and Nedbank (Title sponsor).